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Public Relations


Crisis Management

Providing comprehensive, effective, and strategic marketing solutions.


Who We Are

Clockwork Marketing Services is a full-service public relations firm providing comprehensive, client-focused and effective marketing and communication strategies.


Founded in 1994 by company president Maxine McBride, Clockwork Marketing is located in Northeast Florida and works with clients throughout the Southeast. McBride leads an enthusiastic and skilled team of communications professionals.


Clockwork Marketing works with businesses, corporations, nonprofit organizations, public and government entities, and individuals. Supported by the firm’s strong relationships with business executives, community leaders and the media, Clockwork Marketing can successfully secure widespread and positive media exposure locally, regionally and nationally.


McBride recognizes it is now more important than ever to communicate effectively to the right audience with the right message while having a strategic plan in place to respond to a potential threat or reputation attack. Clients engage with Clockwork Marketing because they want superior public relations expertise, senior level strategic counsel and insightful advice.

Our Team

Meet Our Team


Maxine McBride

President and CEO

Known for her skillful and instinctive advice in challenging situations, Maxine calmly implements and executes strategic plans to provide crucial messaging, both internally and externally. She has tremendous expertise in media relations, including close working relationships with journalistic and industry publications.


Maxine is a sought-after industry expert and thought leader. She is an active community leader including Leadership Jacksonville, JAXUSA Partnership Business Development Committee, JAX Chamber Trustee and former Board Member, founding member of the Urban Land Institute North Florida, Stetson University Leading Disruptive Innovation Advisory Board, Senior Advisor for the Institute of Crisis Management.  She has received numerous honors including being named as a Woman of Influence, a First Lady in Florida Housing and People to Know in Florida. Her charitable involvement includes Monique Burr Foundation for Children and the Women’s Board of Wolfson Children’s Hospital.


Tamara McClaran

Senior Writer

A masterful and consistent writer with expert knowledge of numerous industries, Tami has been a key team member since 2001. She has extensive media and public relations experience and is skilled at writing news releases, feature articles and blogs. Tami’s work has been published throughout the Southeastern United States and in national media outlets. Her insightful and intelligent leadership combined with her positive, trustworthy personality have contributed to return business from countless clients. Tami’s honors include a Jacksonville Image Award from the Florida Public Relations Association.


Laura Jane Pittman

Communication Strategist

With more than 20 years of versatile and creative communications experience, Laura Jane is a skilled researcher, writer and copyeditor with proficient knowledge of a wide range of industries. A former managing editor of Florida Homebuyer Magazine, she has written and edited training manuals, technical proposals, marketing materials, and corporate bios. Her work has been featured in numerous publications, including JAXPORT Magazine, the Jacksonville Business Journal, the Financial News and Daily Record, and Resident Community News. Laura Jane brings an energized and inventive flair to company communications, making clients look and sound their best.


Michelle Cardinal

Social Media and Digital Coordinator

Michelle is a dynamic and multitalented communications professional with more than 20 years of experience in marketing for a variety of industries, including business, real estate and technology. Michelle is responsible for managing social media and digital media for Clockwork. She is an organized, thorough and confident team member, providing vital support and successfully handles a multitude of priorities.

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Robin Goodman

Marketing and PR Coordinator

Robin brings an enthusiastic knowledge of real estate, education, business and technology to support all facets of the company’s marketing and public relations endeavors including client accountability reports. Driven by a passion to exceed expectations, Robin thrives on efficiently managing a number of projects and activities, including many that are behind the scenes at Clockwork. Her attention to detail and focused commitment to every project, along with her friendly nature, is appreciated by clients, coworkers, and the media alike.

Our Services

Areas of Expertise & Services
When an issue can negatively impact reputation, business or financial strength crisis management offers invaluable expertise and supporting, focusing on quickly implementing proactive measures that will help minimize an issue, problem or disruption.
Every organization or business depends upon its reputation for survival and success. An effective public relations plan uses the media and other outlets to create and maintain a positive brand image, increase credibility and build awareness with the target audience.
The goal of media relations is to maximize positive coverage and keep the press informed. When the time is appropriate for media pitches, interviews or articles, Clockwork’s can help manage the process for a successful outcome.
Corporate communication helps businesses to strategically create and manage the messaging about their organization. It can positively affect whether a prospective employee wants to work at the organization or whether a consumer wants to do business with the company.
Strategic communication planning can help an organization achieve goals and objectives involving a specific audience. Clockwork can provide objective communication for internal and external stakeholders, build support and drive the change that is needed to create, reinforce or change public opinion.
Community relations can set a business apart from the competition. Community relations programs can be used to create mutually beneficial relationships and activities that help enhance an organization’s reputation and build community support, loyalty and goodwill.
Market research can help identify the appropriate audiences, find the right influencers and determine a cost-effective budget. It can help guide communication as well as identify opportunities and risks. Research provides informed advice and is the foundation for success.
Content Development

Whether it’s writing for the media or producing materials for your organization, informative and engaging original content can reinforce your message and tell your story the way you want it to be told.

Whether it’s writing for the media or producing materials for an organization, informative and engaging original content can reinforce a message and tell a story the way it should be told.

Offering Expansive Marketing Expertise

In-house capabilities and a network of partnerships to provide a wide range of services.

  • Advertorial Placement

  • Advertorial Writing

  • Awards Submissions

  • Brand Identity - including logo and tagline development

  • Collateral Design and Printing

  • Community Meetings

  • Copywriting

  • Direct Mail Campaigns

  • Focus Group Development and Implementation

  • Graphic Design

  • Market Research

  • Media Coordination

  • Media Planning, Maximizing Target and Interested Markets

  • Photography

  • Planning and Budgeting

  • Press Conferences

  • Press Release Regional, National, and Statewide Distribution

  • Reputation Management

  • Social Media Campaigns, Planning, and Management

  • Special Events

  • Spokesperson Training

  • Videography

  • Website Design, Development, and Hosting

Awards | Partnerships


  • SPIRIT Award for Integrity

  • Northeast Florida Top Companies with Heart 

  • Companies that Care

  • Woman of Influence –Jacksonville Business Journal

  • People to know in Florida – Florida Trend

  • Top Marketing Agency Award 

  • Prism Award of Excellence in Community Relations

  • People's Choice Award - Zillow

  • Cystic Fibrosis Foundation National Leadership Award

  • National Sales & Marketing Awards- Events and Idea of the Year

  • Laurel Awards – Advertising, Direct Mail, Website, Events

  • Excel Awards – Advertising, Direct Mail, Special Promotion, Community Service 

  • Image Award – Florida Public Relations Association

Memberships & Affiliations

  • JAX Chamber Board of Directors 2010- 2015

  • JAX Chamber Board of Governors 2010 – 2019 

  • JAX Chamber Trustee 2005 – current 

  • JAXUSA Partnership Business Development Committee

  • Leadership Jacksonville Class of 2011 

  • Leadership Jacksonville Board of Directors

  • Stetson University Leading Disruptive Innovation Advisory Board

  • Urban Land Institute of North Florida Founding Member

  • National Association of Home Builders

  • National Association of Real Estate Editors

  • Florida Home Builders Association

  • Northeast Florida Builders Association

  • Northeast Florida Builders Association Sales & Marketing Council


Clockwork Marketing is known for its community responsibility and giving back. The list is extensive, including:

  • Monique Burr Foundation for Children, Inc.

  • Cystic Fibrosis Foundation

  • The Women's Board of Wolfson Children's Hospital 

  • Ronald McDonald House Charities of Jacksonville

  • Habitat for Humanity of Jacksonville

  • Learn to Read

  • Women's Giving Alliance

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Contact Us

For questions and to inquire about collaborating, please reach out here. Thank you for your interest, we will be in touch soon. If your inquiry is urgent or timely, please call 904.280.7960.

Your message has been submitted to Clockwork Marketing and will be responded to as soon as possible.

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